Struggling With Employee Retention? It’s Time to Upgrade Your Comms Stack

There’s no denying that work has changed significantly in the past few years, and one of the most glaring changes has been in the way we communicate with each other – that is, if you can even keep your employees around to connect with them. 

Leaders need to do everything they can to attract new hires and keep their current teams happy, which means companies need to invest in the right impact comms stack to meet the current crop of eligible employees where they are.

Leading Teams From Screens

Between busy schedules that span work and life, plus a hybrid workforce, bringing your whole organization together is a challenge. Today, executives and managers are leading from their screens, which means there are new ways to be effective when connecting with our teams who are at home, in the office, around the globe, and on-the-go.

We’re all starting to get into the flow of this new way of working, and have gotten the memo that we can be just as productive at work no matter where we put our laptops – but not everyone’s privy to the fact that it’s time to rethink our comms stack. When it comes to virtual meeting technology, things have come a long way in a short time. Platforms like WebX and Slack have been great for quick convos and day-to-day workflow, but they fall completely flat when it’s time to inspire your team. 

Bring the Wow For Big Moments

The big moments your entire organization works so hard for deserves the spotlight with the same level of wow as the amount of work that’s put into them. Think about it: are your seasonal product launches, town halls, and company summits really worthy of just another video call? One where your team will be dozing off, distracted by YouTube?

Or are your big moments worthy of something more? (Spoiler: they are!) Something more like a bingeworthy Netflix special, complete with Hollywood-level videos and a compelling story – the type of event that’s intentionally produced, and that will make your team do a double-take, perk up, grab a coffee, and be excited to tune-in (and maybe even watch again). 

Simply put: when you’re looking to impress, you need to use the impact comms you have in your stack to get your message across in an effective, entertaining way.

Inspiring Comms to Retain Your Team

Having incredible content during your meetings and events ensures that you’re communicating your message effectively, and it’s no longer something that can be put off until next quarter or next year. And it’s not just about relaying your message in a way your teams will love – it’s about making it a priority so you can keep those teams around, too. 

The Great Resignation is something companies across all industries are facing, and the cost to recruit has severely impacted the time and money of HR departments worldwide. The new talent you so desperately need to scale and grow is put on the back-burner to replace the folks who are jumping ship for companies that offer a more modern approach to working. Everything from the way leadership communicates with teams to having the flexibility they crave matters to employee happiness and retention.

Engage With Storytelling

So how do you create compelling content that will keep your current employees around while still getting your message across? You tell a great story during your event, and you have the right visual comms stack to properly do so.

Changing up the way you create content for your meetings and shows might take a little getting used to, but it’s a valuable skill that’s worth cultivating. Getting creative – and recruiting the right collaborators to help – can be a fun challenge to explore in an area that’s proven to keep your people engaged, excited, and pushing business initiatives forward. Plus, you don’t have to reinvent the wheel every time; think about ways you can freshen up your regularly-scheduled events by introducing different segments or bringing on new guests from across your organization. 

There’s no better way to keep your audience engaged than by offering fresh, memorable content on a platform that’s built for big moments, which is why there’s no more time to waste with sub-par tech that’s stuck in the past. Investing in the future of work and your impact comms stack is the best way to keep your team successful, engaged and thriving.