Brandlive’s CEO Discusses How Innovative Event Planners Find Inspiration from Hollywood

The best event planners and brands think about innovative event experiences differently. Where an in-person event may rely on the allure of a swanky restaurant to draw in attendees, a virtual event relies on engaging content and creativity to create a magical attendee experience. 

Today’s innovative event planners are using tricks from Hollywood producers to create these types of memorable experiences online. With the right tech at your side, event planners and marketing teams can distinguish their events through the quality of their video content and storytelling, mirroring high-budget TV production standards and bringing the magic of Hollywood to screens.

Below, our CEO, Sam Kolbert-Hyle, discusses how event planners can think more creatively, how to prioritize content and more.

How can innovative event planners think more like Hollywood producers?

We’ve studied what makes online content entertaining and binge-able. First, how we consume content over the last decade has drastically changed. Outside of the obvious, like the switch from cable to streaming services, we’re seeing platforms like YouTube, Instagram, and TikTok give us shorter and louder pieces of content. It’s content that is styled to stand out and grab your attention. 

Second, every good producer knows that a successful show starts with a great script. Events that start with meaningful storytelling are more likely to engage attendees. An exciting, innovative business event has themed content and a narrative arc that connects from beginning to end: it stands out and is memorable. At Brandlive, we do this during pre-production planning with tools like mood boards and collaboration workflows. Then, during production, we use a mix of creative assets like intro music, walk-up cards, intentionally branded graphics, and live and pre-recorded content.

How do Hollywood producers think about content?

Half of the global workforce is under 40, and Hollywood producers are well aware of the shifting age demographics. Innovative event planners can connect with these audiences by making content more like what they’re watching in their personal lives. This means investing in content strategy and creative. Popular shows use short segments and exciting visuals to keep viewers tuned in, so event planners should incorporate these creative elements into their events. This is how you create visual interest, keep the audience engaged, and the event energy high. 

After researching how creatives think, we’ve found that they often like to tinker with projects and products, and think about ideas over long periods of time. With this insight, we designed Brandlive to be an experience for the creators and viewers. Having those design tools and the ability to play around and sit with your ideas is so powerful. 

How do Hollywood producers think about creating a connection?

As we continue living in a digital-first world, creating opportunities for technology to bring us together is crucial. Hollywood knows that to create a meaningful connection, you must induce emotion. The best brands know this, too. 

In the innovative business event space, these opportunities are centered around a story where we can share connections and find similarities. To spark moments of connection for your event attendees, it’s important to tell a captivating story, one with a specific theme or goal. If successful, your attendees have a story to connect with. Crafting your show to include content that brings people together is imperative to encouraging engagement and fostering opportunities to connect. 

We’re focused on helping every business easily create events that look more like a Hollywood production than a standard business communication. We want to make our customers look great and their audience to go WOW. Our products are designed to make that easy.