Revolutionizing B2B Marketing: Key Learnings from B2B Marketing Exchange, Scottsdale AZ

We’re sharing some important takeaways from our time at B2B Marketing Exchange in Scottsdale, AZ and how you can leverage them in your webinar program.

Key Learning #1

AI is here – and businesses that want to stay competitive can use new tools to drive lead generation and boost customer retention.

Our idea: Leverage AI to support your webinar program from page copy and scripting to imagery.

Don’t forget to fact check and make sure it’s on-brand. Compelling copy is essential to attract attendees, but it can be a time-consuming and challenging task. Streamline your workflow by leveraging tools like Chat GPT to craft unique and engaging copy tailored for your audience.

Key Learning #2

Breaking through the noise to communicate with your customers comes down to differentiation through creativity.

Our take: Lean on tools like Greenroom to make creativity part of your everyday workflow.

Marketers already know their comms need to be different to stand out, but this takeaway is especially relevant in the webinar space. Talking heads and a boring slide deck doesn’t cut it anymore.

Key Learning #3

Companies need to invest in building and nurturing owned audiences as key drivers for customer engagement and loyalty if they want to be successful in the long run.

Our thought: Lean on your webinar program to create original content to engage both prospects and customers.

91% of B2B buyers report webinars as their preferred source so use it to build your brand’s community! But most companies are still producing webinar content that looks like it’s from the early 2000s.

As companies look to a future of AI generated content, a greater demand for creative comms, and the need to create owned audiences, Brandlive is here to support. With creative features and tools ranging from simple to complex, we’re helping companies navigate an ever changing world of marketing with ease.