Showcase: Poshmark’s Exceptional All Hands Meetings
Poshmark, a leading fashion resale marketplace, was grappling with a challenge surrounding their virtual monthly internal All Hands meetings during the pandemic: the pervasive 'Zoom fatigue' among employees was leading to low energy and engagement.
Poshmark met the challenge head on by partnering with Brandlive to elevate their meetings in an entirely new way that Poshmark employees look forward to every month. Poshmark began developing monthly intro videos, music, and graphics packages in collaboration with the Brandlive Creative Services team, with each meeting featuring a new theme that aligned with the content to drive home important messages while bringing an element of fun.
Just take a look at one of their intro videos:
Our employees love the meeting experience that Brandlive provides. Not only does Greenroom give us a space to make sure presenters feel comfortable, confident, and prepared while ensuring a polished experience for our employees, but the engagement we’re seeing from our employees during each meeting is a testament to the energy this platform can bring.
Their meetings feature themed Chapter Cards to create clear transitions between each segment of the meeting as well as add visual interest:
In addition to their live monthly All Hands meetings, on-demand viewership shot up as employees can now access the recorded meetings from Poshmark’s Content Hub which contains not only their All Hands meetings, but other company meetings and video content.
Take a look:
Brandlive’s unique combination of video software and creative services has enabled Poshmark to elevate the quality of their meetings and increase engagement with employees.
This partnership has been a success, and we’re thrilled to continue working with Brandlive.
