In today’s world, people have endless choices of content to consume. When it comes to the elusive world of webinars, most big players in the industry have failed to innovate to keep up with the times.
Stats show that over 90% of people multitask during an online meeting or event. We at Brandlive have cracked the code on how to create webinars worth watching: catchy content that is exciting to watch, fun to listen to, and tells a captivating story. This is how to get people to tune in and engage with the modern webinar.
In this episode of Keys to the Magic, we break down our approach to Ark Invest’s Big Ideas Summit. Streamed by more than 30,000 attendees in over 130 countries – and with half viewing on mobile – the Big Ideas Summit exceeded expectations on audience reach and engagement, thanks in part to the exceptional creative concepting and execution from Brandlive Studios.
Tune-in to catch Saira Mathew, Brandlive’s Executive Creative Director, discuss the creative inspiration behind Ark Invest’s event, how to produce engaging content for webinars, and so much more.