Setting Up Ark Invest For Success; It’s All in the Event Details

In any organization, leadership is responsible for ensuring that everyone performs their very best – and that’s no different when it comes to creating webinars and events. The details, down to every pixel and picture, must be extraordinary.

When Ark Invest came to Brandlive, they were new to Wall Street. Their CEO, Cathie Wood, was making a splash, gaining global attention, and developing a sort of fandom that’s not typically seen in the investing world. 

To match Ark Invest’s innovation and energy, Brandlive elevated their webinar series and virtual events by introducing simple pre-show methods, enhancing the run of show, and adding sizzle to give the audience something new – something that wouldn’t see watching other financial institutions’ updates. Our purpose-built tools also gave the Ark Invest team the confidence to feel like superstars while on the virtual stage when sharing ideas and inspiring others. 

In this episode of Keys to the Magic, we talk with Brandlive’s CEO, Sam Kolbert-Hyle, about our partnership with Ark Invest, how we’ve evolved their elevated content over time and trust, what our platform offers to set speakers up for success, and more.