When Canceling Isn’t an Option
For over 40 years, ARK Invest – a leading investment advisor, managing $10 billion of assets – has invested in disruptive innovation. Every year, ARK connects experts and industry leaders during several popular conferences, a key aspect of their inventive approach.
In April 2020, ARK was set to host Bis2020, a conference to bring together 2,000 investment experts for an exciting lineup of keynote speakers, including ARK CEO and Chief Investment Officer Cathie Wood. Unfortunately just weeks before the event was slated to start, their dialed-in plans came to a screeching halt when lockdowns rolled out across the globe – but canceling the event wasn’t an option.
Thus began ARK’s partnership with Brandlive, where the two teams went full speed ahead to turn their in-person conference into an engaging virtual event.
10 Days for Brandlive to Make it Happen
A primary focus for ARK when making this quick shift was the need to maintain the same memorable, elevated experience as their in-person events – but on a tech platform that could support over 2,000 attendees and remote panelists speaking from across the globe.
And to figure it all out in just 10 days.
Especially considering this tight squeeze, ARK also wanted to ensure that learning a new platform quickly wouldn’t be a concern and that Brandlive would be able to integrate with ARK’s CRM and internal systems. And thanks to the user-friendly nature of Brandlive’s platform coupled with their expert support team, these worries were quickly put to rest.
With all of these considerations in mind, Brandlive got to work using their tech and team to create the customized event ARK needed. Together, they created a design strategy that perfectly aligned the event’s visual appearance to the ARK brand. In doing so, Brandlive was able to tailor-design Bis2020 into a successful, engaging experience, featuring multiple speakers, agendas and ways to interact with the content and attendees.
An Event So Nice You’ll Do It Twice
The ARK team quickly recognized the value of highly engaging virtual events and leaped at the chance to keep the momentum going after the success of Bis2020, their very first virtual conference. Just one month after Bis2020, ARK chose Brandlive once again for its next large-scale conference: Bis2020, Volume II.
These types of last-minute challenges are exactly the things Brandlive loves to help solve for their clients; to show that with the right people by your side, you can bring the magic to any event.
