AccuWeather Brings Scientists to the Table to Communicate Data for Impact
AccuWeather by Plume Labs partnered with Brandlive to bring their climate data to life with elevated production in Greenroom.
Event Snapshot
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80% viewer retention
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16 countries represented
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192,331 minutes of watchtime
From the Team
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“With an enterprise platform, I was concerned there would be a learning curve. It could not have been easier!"
Tyler Knowlton, Director of Communication, Communities, and Partnerships
Last year, the Accuweather team launched their Climate Impact Program, an initiative dedicated to protecting climate health and saving lives with better forecasts and information on severe weather, air pollution, and other climate-related events.
The program is led by Plume Labs, AccuWeather’s center for machine learning and environmental data, and brings together scientists and climate experts using research and data to increase environmental education and awareness, advance research, and foster climate engagement.
But telling a compelling story that drives audiences to action with data alone is challenging – that’s where Brandlive comes in.
We’ve done lots of webinars and while the content got out there, it was not even close to the level of professionalism Brandlive brings to the table.
Plume Labs by AccuWeather teamed-up with Brandlive to take long (sometimes self-admittedly inaccessible for non-scientists!) shows and turn them into entertaining and powerful sessions that grab – and keep – the audience’s attention with show quality.
In a few days, the Plume Labs team learned how to use the Brandlive Platform, created an event site, and built an engaging webinar that dwarfed their previous events in design and impact.
Brandlive’s tools for sitebuilding and showbuilding were dead simple. And the team was always available to answer questions right away.
Plume Labs produced their show in Greenroom with positive feedback not only from their audience, but from their presenters who touted their experience both on the platform and with the Brandlive team as overwhelmingly positive.
Want to see it for yourself? Request a demo today!
